Why quizzes work well for lead generation

Whether you sell insurance, automobiles, appliances, or clothing, constantly looking for high-intent leads and effective conversion strategies is imperative. But you might be missing the hidden gem of lead generation – online quizzes – costing you a painfully significant number of leads that could’ve doubled, tripled, and quadrupled your bottom line.

With so many up-to-date lead generation techniques, a bland “Subscribe now” offer won’t cut it. Even in conventional business avenues, people seek tailor-made experiences that keep them engaged and wanting more. In other words, people seek quizzes. Engaging quizzes.

However, it’s not enough to generate a sequence of random questions and wait until prospective customers come and buy from you. You must do much more than that. Read on to learn how to create quizzes that can be a game-changer for your lead-generation efforts.

Quizzes are your secret lead-generation weapon

The ever-growing competition for online consumers is all about data. The more data you have, the easier it is to qualify and convert leads. But data collection is a double-edged sword. On the one hand, people are eager to learn about themselves, even if it requires commitment. On the other hand, they are unwilling to expose their data. 

As many as 78% of internet users in the United States are proactively looking for ways to protect their privacy online, making data collection more challenging. But there’s a silver lining: online quizzes can collect data without asking for data and, therefore, without raising concerns. For that, though, you must make your quizzes captivating and work your questions subtly.

How to create a quiz that sells

The average quiz enjoys 200 shares, takes around three minutes to complete, and reflects the need for short, engaging content. Sounds good, huh? The only problem is that creating such a quiz is challenging, especially if you’re not an online quiz expert. But don’t worry; we’ll make it easier for you. Below is a recipe for crafting a mind-blowing quiz.

1. Relevance

The good news is that you can rely on previously collected data to segment your quizzers, enabling tailor-made content for them. The main segmentation criteria include demographics ( age, gender, location, occupation, income, marital status, etc.), psychographics (goals, values, fears, aspirations, attitudes, etc.), and history of interactions (previous touchpoints, purchases, etc.).

2. Title

In an age when 80% of people only read headlines, a catchy title can draw 500% more quizzers. Take as much time on your title as you do on the rest of your quiz. You can choose from dozens, if not hundreds, of titles based on your audience and goals. For example:

3. Composition

4. Lead form

You want to collect as much customer data as possible, but you can’t do it at the expense of a long lead form. The rule of thumb is to ask the quizzer for an email and maybe a name, as asking for more than that may cause suspicion and irritation. Likewise, provide the quiz results to all your leads, even those who don’t want to share their email. Opt-ins will grant you shares and likes, even from those who opted out of sharing their info.

5. Psychology

Why customized quiz results are crucial to generate leads

One of the worst (and most popular) mistakes is overfocusing on questions at the expense of quiz results. After all, your readers are taking the quiz to see the results, not just commit to what you ask them. On forms.app, you can use the calculator to show different messages at the end of your quizzes.

For the quiz to be a win-win — and to have a good chance of converting the quizzer in the future — provide your leads with value and avoid deceptive practices. They will never buy from you if they feel tricked.

Go omnichannel to promote your quiz

Putting your quiz online is only half the job — the other half is to promote it wherever you have an online presence. From Facebook to Twitter to emails to forums to pop-up ads to affiliates, the sky’s the limit when it comes to gaining exposure. For instance, you can add the quiz to your website’s menu, dedicated blog post, or email signature.

Wrap-up

Online quizzes can become the centerpiece of lead generation for many of your campaigns. Although you might not be able to repeat the success of BuzzFeed and quiz behemoths alike, you are almost guaranteed to draw extra leads, increase brand awareness, and grow your bottom line with a well-crafted quiz masterfully integrated into your marketing campaign.